There are different processes, technology, and machines that are commonly available in the marketplace that are used to print, laminate, and cure a wide variety of different products. The consumer is driven by what looks the best, and by the quality of the purchased product when they use it. If they pull a bottle of cold water from the refrigerator, for example, the label needs to be scratch resistant, as well as hold up through condensation and temperature changes.
For decades, electron beam curing and printing has been the optimal method for productivity and profit. To begin with, there is less material waste with EB. Since the operation is simplified, manpower is reduced, along with general operating costs.
An increase in quality is also a major factor when it comes to electron beam. In almost every single dimension, EB results in a better final product.
EB technology is also safe, and operates on a green platform, eliminating VOCs and unnecessary thermal dryers in between printing stations.