When flexible packaging really started expanding into different areas, including frozen goods, pet food, and cold drinks, there wasn't much emphasis on ink. It was simply a matter of price and how quickly the ink could be shipped to the press.
Here we are decades later, where there is a huge emphasis on the type of ink used in flexible packaging. For starters, quality is a main concern. How can printers produce Gravure-like quality while still maintaining costs? The solution, Gelflex-EB electron beam ink.
Second, cost became a major challenge as profits decreased in this competitive marketplace. How can printers cut energy consumption, ink laydown, and reduce waste? The answer, Gelflex-EB ink.
Third, sustainability came to the forefront driven by many different environmental movements across the globe. Printers wanted a reduction in solvent emissions along with a cleaner and safer work environment. Gelflex-EB became the solution.
Gelflex-EB ink shows how innovation and application development can produce better final print products.