10 years ago, Wal-Mart Stores Inc. introduced the Sustainable Packaging Scorecard (SPS) to enhance product sustainability throughout its supply chain. The Scorecard targeted packaging improvements using Key Performance Indicators to judge suppliers on their products. Choosing packaging as an area for improvement was a smart choice; every item bought inside their stores is packaged in some shape or form. As the United States' largest company, this first massive overhaul of unsustainable practices has had long lasting ripples throughout the consumer goods sector.
Read MoreOnce limited to niche applications in the printing and packaging industries, digital print is now slated to become the standard for converters of all types. As in all industries, technology in the packaging industry is constantly adapting to be more efficient and we are beginning to see the fruits that this can produce.
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Starting today, K 2016 kicks off its weeklong festivities in Düsseldorf, Germany. According to its official website, K Show is "the biggest and most important trade fair in the world for the plastics and rubber industry." Attendance is expected to exceed 200,000 throughout the week with visitors from all over the world converging upon the Messe Düsseldorf facility. Alongside a wide range of exhibitors and innovative companies, Energy Sciences Inc. will be in attendance showcasing their industry leading ebeam technology.
Read MoreThe world we live in increasingly favors digital over physical; movies are streamed instead of rented, the internet has replaced newspapers as the main source of news, and shopping can be done in the comfort of your home. Within the world of marketing, targeting customers online has become the norm. You may be surprised to learn that print marketing still has a place at the table and is one of the most effective ways to reach customers.
Read MoreToray Plastics (America), Inc., has been selected to join the innovative HP Indigo Pack Ready community of film providers. HP Indigo Pack Ready is a set of post-print solutions for HP Indigo digital presses that enables digital converters and printers to print, laminate, and pack on demand for immediate time-to-market.
Read MoreIf you are looking to expand your packaging offerings, now would be a good time to make an investment in shrink and stretch sleeve labeling. According to a Markets and Market report, the “shrink sleeve & stretch sleeve labels market is projected to reach USD $13.20 Billion by 2020, at a CAGR of 5.5% from 2015 to 2020.” Consumers expect their product packaging to be visually appealing, eco-friendly, and contain information about the product they are consuming. To meet this demand, companies are opting for shrink packaging, which molds to their product’s shape while still being attractive. This type of labeling continues to grow in popularity due to its advantages, but will have to overcome a few challenges to be a mainstay.
Read MoreIf you aren’t paying attention to the purchasing power of millennials, you should be. According to Forbes, millennials represent a fourth of the United States population and have $200 billion in annual buying power. With newfound power and an increase of disposable income, they are looking to vote with their wallets and support companies that meet their own moral standards. Also known as Generation Y, millennials want to know where a product is sourced from, whether it is produced with environmental and human labor standards, and a way to converse with management. Here are some ways to approach a millennial-friendly marketing strategy:
Read MoreThere is no doubt that the world of printing has become increasingly competitive. Every printer is looking for new ways to reduce costs, increase profit margins and differentiate themselves from the pack. Incorporating Electron Beam technology into your process can be just the way to achieve these goals.
Read MoreEB and UV curing equipment are both much more compact than your conventional drying ovens, making EB and UV equipment size a tangible benefit when looking to decrease your operational costs. Not only that, but the solvent free compositions also require less storage space than solventbased coatings, making your footprint compact, reducing the amount of commercial real estate required and ultimately, reducing your operational costs.
Read MoreIt’s no secret that EB and UV technologies have solidified their standing within the packaging industry because of the inherent advantages over solvent and waterbased technologies. The rapid growth in energybased curing applications is a result of its ability to reduce waste and environmental hazards. While EB technology has seen swift growth into one of the leading choices of the flexible packaging industry, like any other industrial technology, safe use requires an understanding of the potential hazards, knowledge of safe handling procedures and industrial best hygiene practices.
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